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~subject:"Beer"
~subject:"Pricing strategy"
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ECONIS (ZBW)
171
RePEc
5
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1
Did wine consumption change during the COVID-19 Lockdown in France, Italy, Spain, and Portugal?
Dubois, Magalie
;
Agnoli, Lara
;
Cardebat, Jean-Marie
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 131-168
Persistent link: https://www.econbiz.de/10012656818
Saved in:
2
Institutional explanations for local diversification : a historical analysis of the Japanese beer industry : 1952-2017
Umemura, Maki
;
Slater, Stephanie
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10012424708
Saved in:
3
A discrete choice experimental approach to understand sports event tourists’ in-stadium beer consumption preferences
Lyu, Seong Ok
;
Hwang, Jinsoo
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1324-1345
Persistent link: https://www.econbiz.de/10012592425
Saved in:
4
Tapping foreign markets : construction of legitimacy through market categorization in the internationalizing craft beer industry
Jasovska, Pavlina
;
Rammal, Hussain
;
Rhodes, Carl
; …
- In:
Journal of world business : JWB
58
(
2023
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014368210
Saved in:
5
Exploring consumer perceptions of no- and low-alcohol craft beers
Taylor, Scott <Jr.>
;
Whalen, Elizabeth A.
;
Norris, …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 625-638
Persistent link: https://www.econbiz.de/10014332317
Saved in:
6
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
7
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
8
Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
Saved in:
9
The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica
;
Briz, Teresa
; …
- In:
Management decision
61
(
2023
)
10
,
pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
Saved in:
10
Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments
Stone, Matthew J.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 657-665
Persistent link: https://www.econbiz.de/10014506933
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