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~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
25,599
Konsumentenverhalten
25,507
Relationship marketing
4,224
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3,779
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3,779
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3,324
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3,324
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2,792
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2,790
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2,503
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2,443
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2,377
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2,375
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1,972
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1,938
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1,745
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Han, Heesup
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Kumar, V.
15
Loureiro, Sandra Maria Correia
15
Rather, Raouf Ahmad
15
Klaus, Philipp
14
Prentice, Catherine
13
So, Kevin Kam Fung
13
Japutra, Arnold
12
Rahman, Zillur
12
Kumar, Vikas
11
Quach, Sara
11
Roy, Sanjit
11
Sesé, F. Javier
11
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11
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10
Fatma, Mobin
10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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9
Park, Jungkun
9
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9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
8
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8
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8
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Journal of retailing and consumer services
391
Journal of business research : JBR
283
International journal of hospitality management
123
The journal of services marketing
73
The journal of product & brand management
65
Asia Pacific journal of marketing and logistics
57
Journal of the Academy of Marketing Science
55
Journal of hospitality marketing & management
52
Journal of travel and tourism marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
International journal of contemporary hospitality management
50
The journal of brand management : an international journal
46
Journal of strategic marketing
45
The service industries journal
43
Journal of retailing
42
Marketing intelligence & planning
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Tourism management : research, policies, practice
39
Service business
38
Journal of service management
37
Psychology & marketing
37
International journal of retail and distribution management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Services marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Technological forecasting & social change : an international journal
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Journal of promotion management : innovations in planning and applied research
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
The international review of retail, distribution and consumer research
29
Journal of marketing
28
Journal of marketing analytics : JMA
27
International journal of internet marketing and advertising : IJIMA
26
European journal of marketing
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of internet commerce
24
International journal of retail & distribution management
23
The international journal of bank marketing : IJBM
23
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ECONIS (ZBW)
4,223
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
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6
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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7
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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8
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
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9
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
10
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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