//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Innovation
Consumer behaviour
109
Konsumentenverhalten
108
Brand management
50
Markenführung
50
Brand image
39
Markenimage
39
Marketing management
37
Marketingmanagement
37
Beziehungsmarketing
30
Relationship marketing
30
Markenartikel
26
Advertising
24
Advertising effects
22
Werbewirkung
22
Werbung
22
Social Web
18
Social web
18
Theory
18
Customer satisfaction
16
Emotion
16
Kundenzufriedenheit
16
Marketing
16
Internet marketing
15
Online-Marketing
15
Theorie
14
Viral marketing
13
Virales Marketing
13
Corporate reputation
11
Firmenimage
11
Public relations
11
Öffentlichkeitsarbeit
11
Dienstleistungsqualität
10
Service quality
10
Communication
9
Integrated marketing communications
9
Personality psychology
9
Persönlichkeitspsychologie
9
Branding
8
Corporate Social Responsibility
8
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
29
Author
All
Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Round, Griff
2
Sok, Phyra
2
Andersen, Poul Houman
1
Bang, Nguyen
1
Brexendorf, Tim Oliver
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Canniford, Robin
1
Confos, Nicolla
1
Das, Enny
1
Davari, Arezoo
1
Davis, Teresa
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Ding, Ying
1
Fernandez Sabiote, Estela
1
Fritz, Kristine
1
Goulding, Christina
1
Grinsven, Bo
1
Guzman, Francisco
1
Han, Sung Ho
1
Hebblethwaite, Denisa
1
Helm, Sabrina Verena
1
Hess, Alexandra Claudia
1
Iyer, Pramod
1
Keller, Kevin Lane
1
Keller, L. R.
1
King, Ceridwyn
1
Kleppe, Ingeborg Astrid
1
Ko, Wai Wai
1
Laursen, Linda Nhu
1
Li, Jie
1
Liu, Gordon
1
Maehle, Natalia
1
Melnyk, Valentyna
1
Mishra, Anubha
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
29
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
7
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
8
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
9
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
10
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->