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~subject:"Konsumentenverhalten"
~subject:"Manufacturing industries"
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ECONIS (ZBW)
177
RePEc
2
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1
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179
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1
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
Saved in:
2
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
3
Does the pandemic effect still exist? : a comparative analysis of online food services in India and Spain
Singh, Nidhi
;
Alcántara-Pilar, Juan Miguel
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465631
Saved in:
4
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
5
How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Liu, Renjing
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
Saved in:
6
The effects of digital servitization on business competitiveness : a case study of Spanish manufacturers
Minaya, Pedro E.
;
Avella, Lucía
;
Trespalacios …
- In:
Journal of international entrepreneurship
21
(
2023
)
2
,
pp. 180-213
Persistent link: https://www.econbiz.de/10014334185
Saved in:
7
The role of servitization in international entrepreneurship : an analysis for Spanish manufacturing firms
Córcoles, David
;
Díaz-Mora, Carmen
;
Gandoy, Rosario
; …
- In:
Journal of international entrepreneurship
21
(
2023
)
2
,
pp. 214-244
Persistent link: https://www.econbiz.de/10014334188
Saved in:
8
Knowledge transfer and superior performance in entrepreneurial SMEs in emerging countries : the mediating role of absorption and learning capabilities
Fajardo Ortiz, Mercedes
;
Cruz Rincón, Martha Lucía
; …
- In:
Small enterprise research
30
(
2023
)
3
,
pp. 343-373
Persistent link: https://www.econbiz.de/10014438626
Saved in:
9
Spanish fashion without the country-of-origin effect
Miranda Encarnación, José Antonio
;
Roldán, Alba
- In:
National brands and global markets : an historical …
,
(pp. 152-167)
.
2023
Persistent link: https://www.econbiz.de/10014433555
Saved in:
10
Exports and firm growth : the moderating effect of innovation
Fernández-López, Sara
;
Nogueira-Moreiras, Manuel Ángel
; …
- In:
European journal of international management : EJIM
21
(
2023
)
4
,
pp. 687-710
Persistent link: https://www.econbiz.de/10014435139
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