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ECONIS (ZBW)
86
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1
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
Saved in:
2
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
3
Does the pandemic effect still exist? : a comparative analysis of online food services in India and Spain
Singh, Nidhi
;
Alcántara-Pilar, Juan Miguel
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465631
Saved in:
4
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
5
How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Liu, Renjing
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
Saved in:
6
Spanish fashion without the country-of-origin effect
Miranda Encarnación, José Antonio
;
Roldán, Alba
- In:
National brands and global markets : an historical …
,
(pp. 152-167)
.
2023
Persistent link: https://www.econbiz.de/10014433555
Saved in:
7
Is switching to solar energy a feasible investment? : a techno-economic analysis of domestic consumers in Spain
Codina, Eloi
;
Domenech, Bruno
;
Juanpera, Marc
; …
- In:
Energy policy
183
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014482777
Saved in:
8
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
9
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
10
Online banking adoption in Spanish cities and towns : finding differences through TAM application
Albort-Morant, Gema
;
Sanchís-Pedregosa, Carlos
; …
- In:
Economic research
35
(
2022
)
1,1
,
pp. 854-872
Persistent link: https://www.econbiz.de/10014374924
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