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~accessRights:"restricted"
~subject:"Marketing"
~subject:"Messebeteiligung"
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Marketing
Messebeteiligung
Messe
73
Trade fair
72
Event sector
14
Veranstaltungswirtschaft
14
Trade fair participation
11
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
8
Supplier relationship management
8
Trade fairs
8
Beziehungsmarketing
7
Event-Marketing
7
Relationship marketing
7
Trade shows
7
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Messe <Wirtschaft>
6
Messemarketing
6
Trade show
6
Deutschland
5
Digitalisierung
5
Germany
5
Knowledge transfer
5
Wissenstransfer
5
trade fairs
5
Business network
4
Exhibition
4
Exhibitions
4
Firm performance
4
Holiday behaviour
4
Kommunikation
4
Messewirtschaft
4
Unternehmenserfolg
4
Unternehmensnetzwerk
4
Urlaubsverhalten
4
Welt
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English
15
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Gopalakrishna, Srinath
2
Adams, Russell
1
Anguera-Torrell, Oriol
1
Bathelt, Harald
1
Bloch, Peter H.
1
Boyd, D. Eric
1
Brown, Brian P.
1
Chi, Yeong Nain
1
Chun, Chang-Suk
1
Coyle, Tom
1
Crecelius, Andrew T.
1
Ding, Yu-Chun
1
Downey, Clara
1
Drapeau, Nancy
1
Fang, Chin-yi
1
Frost, Warwick
1
Golfetto, Francesca
1
Haon, Christophe
1
Jiang, Jeff
1
Kerstetter, Deborah
1
Laing, Jennifer
1
Lawrence, Justin M.
1
Lin, Yeqiang
1
Little, Donna L.
1
Lovett, Marvin
1
Lovett, Marvin G.
1
Malthouse, Edward C.
1
Mohan, Mayoor
1
Murarolli, Marina Scatolin
1
Nayak, Jogendra Kumar
1
Nicolau, Juan Luis
1
Rinallo, Diego
1
Sarin, Shikhar
1
Sego, Trina
1
Skallerud, Kåre
1
Solberg Søilen, Klaus
1
Tafesse, Wondwesen
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business-to-business marketing
2
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Management for Professionals
1
Routledge advances in event research series
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
15
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1
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Exhibitions, trade fairs and industrial events
Frost, Warwick
(
ed.
);
Laing, Jennifer
(
ed.
)
-
2021
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012705093
Saved in:
3
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
4
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
5
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
8
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
9
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
10
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
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