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~subject:"Retailing"
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Retailing
Category management
65
Category Management
62
category management
23
Einzelhandel
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Retail trade
20
Consumer behaviour
18
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18
Retail assortment
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Chen, Yuxin
1
Dass, Mayukh
1
Hess, James D.
1
Hoskins, Jake D.
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Kumar, Piyush
1
Topaloglu, Omer
1
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing Science
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ECONIS (ZBW)
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Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012547995
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2
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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3
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
4
Accounting Profits Versus Marketing Profits: A Relevant Metric for
Category
Management
Chen, Yuxin
;
Hess, James D.
;
Wilcox, Ronald T.
;
Zhang, …
- In:
Marketing Science
18
(
1999
)
3
,
pp. 208-229
category
management
. We call this new construct , as it focuses on consumers and their store choice behavior, and is …
Persistent link: https://www.econbiz.de/10008787997
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