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Search: "Journal of advertising research"
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Advertising
129
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Ford, John B.
21
Fulgoni, Gian M.
13
Campbell, Colin L.
12
Koslow, Scott
7
Lipsman, Andrew
7
Bellman, Steven
6
Dahlén, Micael
6
Kennedy, Rachel
6
Chang, Chun-Tuan
5
Precourt, Geoffrey
5
Stafford, Marla Royne
5
Scheinbaum, Angeline Close
4
Varan, Duane
4
Hartnett, Nicole
3
Kietzmann, Jan
3
Kilgour, Mark
3
Lee, Yu-Kang
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3
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3
Rosengren, Sara
3
Sands, Sean
3
Tevi, Alexander
3
Thorbjørnsen, Helge
3
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2
Ang, Lawrence
2
Beal, Virginia
2
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2
Bhattacharya, Saurabh
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Burton, Jennifer Lee
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Carlson, Les
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2
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2
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2
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Journal of advertising research
320
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ECONIS (ZBW)
320
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1
A guide to getting published in the
Journal
of
Advertising
Research
: helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
2
Introducing 2023 JAR research priorities : an industry-informed list of advertising topics where research is needed most : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014283715
Saved in:
3
A scientometric study of the
journal
of
advertising
research
: prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
4
A 60-year bibliographic review of the
Journal
of
Advertising
Research
: perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
Saved in:
5
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
Saved in:
6
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
7
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
8
Navigating the rapid currents of advertising : a roadmap for researchers : editor's desk
Campbell, Colin
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 310-312
Persistent link: https://www.econbiz.de/10014445884
Saved in:
9
New advances in advertising research : editor's desk
Ford, John D.
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012533634
Saved in:
10
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
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