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Kundenintegration
1,709
Customer integration
1,702
Beziehungsmarketing
812
Relationship marketing
812
Betriebliche Wertschöpfung
583
Value creation
583
Consumer behaviour
540
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540
Social Web
432
Social web
432
Innovation
347
Innovation management
344
Innovationsmanagement
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259
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254
Value co-creation
246
Brand management
237
Markenführung
237
Dienstleistungsqualität
219
Service quality
219
Internet marketing
216
Online-Marketing
216
Customer satisfaction
195
Kundenzufriedenheit
195
Co-creation
193
Kundenwert
184
Customer value
183
Service-Dominant Logic
171
Service-dominant logic
171
Customer engagement
147
Lieferantenmanagement
130
Supplier relationship management
130
Brand image
129
Markenimage
129
Viral marketing
113
Virales Marketing
113
value co-creation
93
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92
Services
86
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80
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1,641
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Hollebeek, Linda D.
20
Hippel, Eric von
11
Hajli, Nick
9
Rahman, Zillur
9
De Jong, Jeroen P. J.
8
Harrigan, Paul
8
Kumar, V.
8
Rather, Raouf Ahmad
8
Roy, Sanjit
8
Brodie, Roderick J.
7
Le Nguyen Hau
7
Malthouse, Edward C.
7
Piller, Frank T.
7
Brem, Alexander
6
Busser, James A.
6
Conduit, Jodie
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kamboj, Shampy
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Morgan, Todd
6
Plewa, Carolin
6
Ranjan, Kumar Rakesh
6
Shamim, Amjad
6
Shulga, Lenna V.
6
Soutar, Geoffrey N.
6
Zhao, Xiande
6
Babu, Mujahid Mohiuddin
5
Bruhn, Manfred
5
Dey, Bidit Lal
5
Gligor, David
5
Hadwich, Karsten
5
Ind, Nicholas
5
Itani, Omar S.
5
Leckie, Civilai
5
Lievens, Annouk
5
Markovic, Stefan
5
Möslein, Kathrin
5
Pham Ngoc Thuy
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Springer Fachmedien Wiesbaden
17
IGI Global
7
Technische Universität Braunschweig
2
Dr. Rainer Hampp <Firma>
1
ICServ <5., 2017, Wien>
1
Springer Gabler <Firma>
1
Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
1
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Journal of business research : JBR
129
Journal of retailing and consumer services
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
SpringerLink / Bücher
47
International journal of hospitality management
32
The journal of services marketing
31
Technological forecasting & social change : an international journal
30
Research policy : policy, management and economic studies of science, technology and innovation
24
Service business
23
The journal of business & industrial marketing
23
Public management review
20
The service industries journal
20
Journal of strategic marketing
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
International journal of contemporary hospitality management
18
International journal of innovation management
18
The journal of product innovation management : an international publication of the Product Development & Management Association
16
Tourism management : research, policies, practice
16
Journal of service management
15
The journal of product & brand management
15
Journal of service theory and practice : JSTP
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
The journal of brand management : an international journal
13
Handbook of research on customer engagement
12
Journal of service research
12
Marketing theory
12
Tourism management perspectives : TMP
12
European journal of marketing
11
Journal of marketing management : MM
11
Technovation : the international journal of technological innovation, entrepreneurship and technology management
11
Customer engagement marketing
10
Innovation: organization & management : IOM
10
Journal of service theory and practice
10
Journal of travel and tourism marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Research
10
Journal of engineering and technology management : JET-M
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
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ECONIS (ZBW)
1,709
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1
Religious value co-creation : measurement scale and validation
Sudarti, Ken
;
Fachrunnisa, Olivia
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014451910
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
4
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
5
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi
;
Singh, Smita
;
Li, Jing
;
Shao, Xiaolong
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
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