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~institution:"A. C. Nielsen Company <Chicago-Schaumburg, Ill.>"
~subject:"Kundenzufriedenheit"
~subject:"Organizational behaviour"
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Kundenzufriedenheit
Organizational behaviour
Beziehungsmarketing
1
Category Management
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Category management
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Consumer behaviour
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Customer satisfaction
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Einzelhandel
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Kategorienmanagement
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Heller, Al
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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Leuphana Universität Lüneburg
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
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