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~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~institution:"Markendialog <2, 1998, Frankfurt, Main>"
~subject:"Brand management"
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AMA Winter Academic Conference <2020, San Diego, Calif.>
Markendialog <2, 1998, Frankfurt, Main>
Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
American Marketing Association
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ECONIS (ZBW)
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
Lips, Peter
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10001544372
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