Anyam, Osemeke E.; Fashogbon, Ayodele E.; Oni, Omobowale A. - African Association of Agricultural Economists - AAAE - 2013
This study examined consumer’s willingness to pay for food safety attributes in bread in Lagos metropolis. It … empirically analyzed the factors driving willingness to pay for improved bread and the effect of attributes on willingness to pay … and mean willingness to pay for improved bread. The data for the study using a well-structured questionnaire containing …