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~institution:"American Marketing Association"
~institution:"Europäische Kommission / Generaldirektion Wirtschaft und Finanzen"
~subject:"Theorie"
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Theorie
Marketing
99
Marketing management
60
Marketingmanagement
60
Marketingtheorie
40
Marketing theory
36
Marktforschung
33
Consumer behaviour
32
Konsumentenverhalten
32
Market research
28
USA
25
United States
25
Theory
24
Kongress
15
Internationales Marketing
13
Verkauf
13
Selling
12
International marketing
10
Welt
10
World
10
Absatz
9
Beziehungsmarketing
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Relationship marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Werbung
7
Digitalisierung
6
Digitization
6
Knowledge management
6
Wissensmanagement
6
Advertising
5
Artificial intelligence
5
Dienstleistung
5
Dienstleistungsmarketing
5
Künstliche Intelligenz
5
Services marketing
5
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23
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11
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9
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6
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English
24
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Alderson, Wroe
1
Andreasen, Alan R.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Bitner, Mary Jo
1
Blankenship, Albert Breneman
1
Brady, Michael K.
1
Breen, George E.
1
Cox, Reavis
1
Cron, William L.
1
Douglas, Susan P.
1
Henderson, Geraldine Rosa
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lusch, Robert F.
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Perreault, William D.
1
Shapiro, Stanley J.
1
Sheth, Jagdish N.
1
Shimp, Terence A.
1
Sturdivant, Frederick D.
1
Surprenant, Carol F.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
National Bureau of Economic Research
65
Fördergesellschaft Marketing an der Universität Augsburg
21
Springer Fachmedien Wiesbaden
21
Erasmus Research Institute of Management
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Bundesverband Materialwirtschaft, Einkauf und Logistik
7
Deutschland / Bundeswehr / Universität Hamburg
7
European Society for Opinion and Marketing Research
6
Foerder Institute for Economic Research <Tēl-Āvîv>
6
Center for Economic Research <Tilburg>
5
Econometrisch Instituut <Rotterdam>
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Institut für Markt- und Distributionsforschung <Köln>
5
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
5
Duncker & Humblot
4
Edward Elgar Publishing
4
Friedrich-Schiller-Universität Jena
4
INSEAD
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre
4
Research Seminar in International Economics
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Springer-Verlag GmbH
4
Chartered Institute of Marketing
3
Deutsche Gesellschaft für Logistik
3
European University Institute / Department of Economics
3
Gesellschaft für Innovatives Marketing
3
Helmut-Schmidt-Universität
3
IGI Global
3
International Telecommunications Society
3
Ruhr-Universität Bochum / Seminar für Angewandte Wirtschaftslehre
3
Seminar on market modelling
3
Social Systems Research Institute
3
Svenska Handelshögskolan <Helsinki>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
USA / Department of Agriculture
3
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Published in...
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Series / American Marketing Association
7
AMA educators' proceedings
5
European economy
3
Proceedings series / American Marketing Association
3
Product market review : financing the real economy
3
Fall conference / Proceedings
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings series
1
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Source
All
ECONIS (ZBW)
24
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1
Product market review ; 2013
Europäische Kommission / Generaldirektion Wirtschaft …
-
2014
Persistent link: https://www.econbiz.de/10011514710
Saved in:
2
Marketing
theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
3
Product market review ; 1.2009
2010
Persistent link: https://www.econbiz.de/10008668903
Saved in:
4
Product market review ; 2010/11
2010
Persistent link: https://www.econbiz.de/10009425261
Saved in:
5
"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
6
"
Marketing
theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
7
"
Marketing
theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
8
"
Marketing
theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
9
Marketing
theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
10
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
1
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