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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"CESifo GmbH"
~type_genre:"Ratgeber"
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Search: subject_exact:"Wirtschaftspsychologie"
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Marke als System : Marken-Führung nach dem Prinzip der Selbstähnlichkeit : Grundlagen der Marken-Soziologie : die wahren Erfolgsursachen der Marke kennen, ihre Bewegungsgesetze erf...
Otte, Thomas
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2015
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