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~institution:"Books on Demand GmbH <Norderstedt>"
~source:"econis"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
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Kaufentscheidung
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Marketing management
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Marketingmanagement
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Herzog, Daniela
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Books on Demand GmbH <Norderstedt>
Springer Fachmedien Wiesbaden
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IGI Global
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Kassel University Press GmbH
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Society for Consumer Psychology.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Greifswald
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World Advertising Research Center <Henley-on-Thames>
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Consumers' selves and marketing
Herzog, Daniela
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2018
Persistent link: https://www.econbiz.de/10011917963
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