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~institution:"Books on Demand GmbH <Norderstedt>"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Advertising effects
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Werbewirkung
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Brand image
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Emotion
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Konsumentenverhalten
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Markenimage
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Herzog, Daniela
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Books on Demand GmbH <Norderstedt>
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Technische Universität Braunschweig
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Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
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Avrim Lazar and Associates
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Friedrich-Schiller-Universität Jena
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Shaker Verlag
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Springer Gabler <Firma>
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Universität Bremen
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Universität Greifswald / Rechts- und Staatswissenschaftliche Fakultät
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Consumers' selves and marketing
Herzog, Daniela
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2018
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