Verbeke, W.J.M.I.; Belschak, F.D.; Wuyts, S.H.K.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
knowledge ties and implementation support ties. The first ties require communal investments, which consist of organizational … products/services to large customers. The findings show that account managers invest in both ties to attain peripheral …Account managers invest in two distinct, compensatory social ties to achieve social capital, namely peripheral …