Koubaa, Yamen; Boudali, Rim Methamem; Fort, Fatiha - Département Sciences Sociales, Agriculture et … - 2015
and brand image multi-dimensional structures across several brands, countries, and products. A model relating country … image to brand image and then to product evaluation was built with country and brand image as multi-dimensional concepts. A … structures differ across countries and influence differently product evaluation. Similarly, brand image structures differ across …