DRON, Mihaela (contributor) - Editura Lumen, Department of Economics
The film is not only a cultural product or industry, but a mixture of these two concepts, is a “sui generis” product …, the outcome of creation and artistic-industrial construction. In the film industry, what usually sells is an idea, a … concept. Each film is a unique creation, containing a mix of elements, combined in some way. It can therefore be considered as …