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~institution:"Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam"
~institution:"Universität Mannheim"
~subject:"Online-Marketing"
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Online-Marketing
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customer relationship management
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customer lifetime value
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ad-blockers
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content production
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
Universität Mannheim
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Fachhochschule Reutlingen / European School of Business
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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