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~institution:"Harvard Graduate School of Business Administration"
~institution:"Universität <Augsburg> / Research Center Finance & Information Management"
~subject:"Unternehmenswachstum"
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Unternehmenswachstum
Beziehungsmarketing
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Kundenmanagement
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Relationship marketing
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Customer relationship management
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Customer satisfaction
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Customer service
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Financial Services
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Finanzdienstleistung
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Investition
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Marketing management
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Marketingmanagement
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investition
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Absatzweg
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Automation
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Automatisierung
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Beziehungsmanagement
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Computerized method
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Computerunterstützung
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E-Commerce
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Firm growth
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Investitionsentscheidung
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Kundenorientierung
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Kundenwert
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Loyalität
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Market research
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Marketing
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Marktforschung
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Nonsmooth optimization
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Optimierung
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Portfolio Selection
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Portfoliomanagement
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Risikomanagement
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Strategic management
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Strategisches Management
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Verbraucherzufriedenheit
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distribution channel
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portfolio management
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MacMillan, Ian C.
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McGrath, Rita Gunther
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Reichheld, Frederick F.
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Harvard Graduate School of Business Administration
Universität <Augsburg> / Research Center Finance & Information Management
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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ECONIS (ZBW)
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The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
-
2006
Persistent link: https://www.econbiz.de/10003085713
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MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
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2005
Persistent link: https://www.econbiz.de/10002346613
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