Prior, Francesc; Santoma, Javier - IESE Business School, Universidad de Navarra - 2010
to financial services trough mobile phones could transform the way financial services are provided. The emergence of new … prepaid cards as products and mobile phones as transactional and distribution channels could be used in order to close the … supply gap. We will call the business model proposed based on prepaid products and mobile phones mobile banking, since these …