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~institution:"International Conference on the Dynamics of Strategy <1, 1996>"
~institution:"La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>"
~subject:"Werbung"
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International Conference on the Dynamics of Strategy <1, 1996>
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk
(
contributor
)
-
La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
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