Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
interaction with participants within supply chains. An increasing number of com-panies, especially in the US, are using social … platforms are not applied for active customer relationship management but for distributing exactly the same advertising messages … already broadcasted via traditional mass media. The basics of a successful customer relationship management by use of social …