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~institution:"Konferenz Kulturbranding <3, 2009, Offenbach am Main>"
~language:"eng"
~subject:"Markenartikel"
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Brand image
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Konferenz Kulturbranding <3, 2009, Offenbach am Main>
NetLibrary, Inc
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American Marketing Association
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Athens Institute for Education and Research
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Freie Universität Berlin
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Weimarer Studien zu Kulturpolitik und Kulturökonomie
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
Höhne, Steffen
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2011
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