1999 - [Elektronische Ressource]
both the Farris/Ailawadi and Messinger/Narasimhan findings may
not generalise beyond the U.S. to countries where, as … obstacle between the manufacturers and the end consumer, about as welcome as a
row of high-rise hotels between the manufacturer’s … that firms involved in both
manufacturing and retailing of packaged goods outperformed the market as a whole in the 1980s …