Comeig, Irene; Bediou, Benoit; Jaramillo-Guti‚rrez, Ainhoa - Programa Interuniversitario de Doctorado en Nuevas …
?perceived? reference-point, we propose a theoretical approach that initially follows Prospect Theory to explain our results …. Subjects exhibit loss aversion in their perception and assessment of the positive outcomes below the reference-point, and self …