Hogele, Daniel; Schmidt, Sascha L.; Torgler, Benno - School of Economics and Finance, Business School - 2012
theories and superstar economics, we develop several hypotheses regarding the influence of soccer stars on their fans' degree … of team identification. Using a proprietary dataset including archival data on professional German soccer players and … clubs as well as survey data of more than 1,400 soccer fans, we find evidence for a positive effect of superstar …