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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
B-to-B-Marketing
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Business-to-business marketing
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Physical distribution
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Deutschland
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Digitalisierung
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Germany
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Customer integration
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Kundenintegration
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Kundenmanagement
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Social Web
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Social web
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Brand management
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Business model
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Consumer goods marketing
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Customer retention
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Electronic Commerce
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Geschäftsmodell
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Kommunikation
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Konsumgütermarketing
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Kundenbindung
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Lieferantenmanagement
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Markenführung
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Online-Marketing
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Soziale Software
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Strategisches Management
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Supplier relationship management
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2016-2017
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3D-Druck
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Additive Fertigung
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Additive manufacturing
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Akquisition
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Branchenentwicklung
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Bundling strategy
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Datenanalyse
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Boha, Julian
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Managing value propositions in service ecosystems
Boha, Julian
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2021
Persistent link: https://www.econbiz.de/10012261698
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