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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
60
Relationship marketing
60
Kundenmanagement
28
Deutschland
20
Germany
20
Kundenorientierung
14
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
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Markenführung
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Beziehungsmanagement
8
Social Web
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Social web
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Markenpolitik
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Marketing
7
Customer integration
6
Customer satisfaction
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Customers
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Kunden
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Kundenbindung
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Kundenintegration
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Kundenwert
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Kundenzufriedenheit
6
Management
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Business-to-Business-Marketing
5
Customer retention
5
Digitalisierung
5
Erfolgsfaktor
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Innovationsmanagement
5
Strategisches Management
5
Success factor
5
Verbraucherzufriedenheit
5
B-to-B-Marketing
4
Business-to-business marketing
4
Computerized method
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Computerunterstützung
4
Digitization
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Baur, Nina
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Deichsel, Alexander
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Errichiello, Oliver Carlo
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Fröhling, Renée
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Langner, Tobias
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Vellnagel, Corinna Colette
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Wenzel, Melanie
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Springer Fachmedien Wiesbaden
Business Information Centre <Toronto>
1
Edward Elgar Publishing
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Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universität Greifswald
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Forschungsgruppe Konsum und Verhalten
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Markenkommunikation und Beziehungsmarketing
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ECONIS (ZBW)
4
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Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
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3
Grundlagen der Markensoziologie : die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
Deichsel, Alexander
;
Errichiello, Oliver Carlo
; …
-
2017
Persistent link: https://www.econbiz.de/10014013196
Saved in:
4
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
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