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~institution:"Universität Mannheim"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Beziehungsmarketing
United States
Consumer behaviour
12
Konsumentenverhalten
12
Verbraucherverhalten
5
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Digital goods
2
Digitale Güter
2
Internet marketing
2
Preispolitik
2
Social Web
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Social web
2
Theorie
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Theory
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Absatzweg
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Behavioral economics
1
Brand loyalty
1
Business start-up
1
Cognition
1
Confidence
1
Customer value
1
Data Mining
1
Data mining
1
Distribution channel
1
Dynamic Pricing
1
Emotional branding
1
Emotionale Werbung
1
Experiment
1
Experimental economics
1
Experimentelle Ökonomik
1
Fundraising
1
Game theory
1
Gender
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Geschlecht
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Geschlechterrolle
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Internetökonomie
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Gecer, Gökhan
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Henninger, Mirka
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Kraus, Florian
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Meiser, Thorsten
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Universität Mannheim
National Bureau of Economic Research
49
American Marketing Association
15
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8
Friedrich-Schiller-Universität Jena
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INSEAD
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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Federal Reserve Bank of New York
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Information Resources Management Association
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NetLibrary, Inc
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Council on Consumer Interests
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American Home Economics Association
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American Management Association
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Bertelsmann Stiftung
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Boston College / Department of Economics
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Brookings Institution
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Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Cornell University / Department of Applied Economics and Management
1
Customs Co-operation Council
1
De Gruyter Oldenbourg
1
Department of Labor
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Edward Elgar Publishing
1
European Marketing Academy
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
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2019
Persistent link: https://www.econbiz.de/10012144978
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