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~institution:"Université Paris-Dauphine (Paris IX)"
~person:"Lowry, Paul Benjamin"
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Internet
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Web site quality
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associative network model of memory
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brand awareness
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brand image
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branding alliance
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e-commerce
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information integration theory
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trust
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Lowry, Paul Benjamin
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Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
Lowry, Paul Benjamin
;
Vance, Anthony
;
Moody, Greg
; …
-
Université Paris-Dauphine (Paris IX)
-
2008
exposure effect can be leveraged to improve a Web site's
brand
image
. We also extend information integration theory to explain …
Persistent link: https://www.econbiz.de/10010734931
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