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~isPartOf:"55plus Marketing : Zukunftsmarkt Senioren"
~isPartOf:"International journal of retail & distribution management"
~subject:"Consumer behaviour"
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55plus Marketing : Zukunftsmarkt Senioren
International journal of retail & distribution management
International journal of consumer studies
17
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
10
Journal of business research : JBR
7
NBER Working Paper
7
NBER working paper series
7
The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
Psychology & marketing
6
The aging consumer : perspectives from psychology and marketing
6
The journal of services marketing
6
International journal of hospitality management
5
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5
The aging consumer : perspectives from psychology and economics
5
The international review of retail, distribution and consumer research
5
Health marketing quarterly
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MEA discussion papers
3
Marketing and consumer psychology series
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Working papers / Institute of Economic Research SAS
3
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
After sixty : marketing to baby boomers reaching their big transition years
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1
Older consumers' TV shopping : emotions and satisfaction
Lim, Chae Mi
;
Kim, Youn-Kyung
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10011640121
Saved in:
2
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
Saved in:
3
Age associated changes in older consumers retail behaviour
Meneely, Lisa
;
Burns, Amy
;
Strugnell, Chris
- In:
International journal of retail & distribution management
37
(
2009
)
12
,
pp. 1041-1056
Persistent link: https://www.econbiz.de/10009521946
Saved in:
4
Silver seniors : exploring the self-concept, lifestyles, and apparel consumption of women over age 65
Thomas, Jane Boyd
;
Peters, Cara
- In:
International journal of retail & distribution management
37
(
2009
)
12
,
pp. 1018-1040
Persistent link: https://www.econbiz.de/10009521947
Saved in:
5
Die Generation Silber - eine Zielgruppe mit Potenzial
Wildner, Raimund
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 41-54)
.
2006
Persistent link: https://www.econbiz.de/10003332544
Saved in:
6
Werte und Wertschöpfung durch die Zielgruppe 55 plus
Reidl, Andreas
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003332547
Saved in:
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