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~isPartOf:"55plus Marketing : Zukunftsmarkt Senioren"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Consumer behaviour"
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55plus Marketing : Zukunftsmarkt Senioren
Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of consumer studies
17
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
10
Journal of business research : JBR
7
NBER Working Paper
7
NBER working paper series
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The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
Psychology & marketing
6
The aging consumer : perspectives from psychology and marketing
6
The journal of services marketing
6
International journal of hospitality management
5
Journal of fashion marketing and management
5
The aging consumer : perspectives from psychology and economics
5
The international review of retail, distribution and consumer research
5
Health marketing quarterly
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MEA discussion papers
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Marketing and consumer psychology series
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Working papers / Institute of Economic Research SAS
3
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
After sixty : marketing to baby boomers reaching their big transition years
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1
When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Guido, Gianluigi
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
Saved in:
2
Who are you calling old? : negotiating old age identity in the elderly consumption ensemble
Barnhart, Michelle
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1133-1153
Persistent link: https://www.econbiz.de/10009740327
Saved in:
3
Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen
;
Gilly, Mary C.
;
Celsi, Mary Wolfinbarger
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003880190
Saved in:
4
Die Generation Silber - eine Zielgruppe mit Potenzial
Wildner, Raimund
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 41-54)
.
2006
Persistent link: https://www.econbiz.de/10003332544
Saved in:
5
Werte und Wertschöpfung durch die Zielgruppe 55 plus
Reidl, Andreas
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003332547
Saved in:
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