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~isPartOf:"Advances in international marketing"
~isPartOf:"International journal of services and operations management"
~subject:"Brand image"
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Brand image
Product design
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International marketing
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Internationales Marketing
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Advances in international marketing
International journal of services and operations management
Psychology & marketing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The journal of brand management : an international journal
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The journal of product & brand management
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing research
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Journal of retailing
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International journal of product development : IJPD
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Journal of retailing and consumer services
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Trademarks, brands, and competitiveness
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AMS review : official publication of the Academy of Marketing Science
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Advances in International Marketing Ser.
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Agricultural and resource economics review : ARER
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Beiträge zum Produkt-Marketing
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Business horizons
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Columbia Business School Research Paper
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Emerald insight
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European journal of innovation management : EJIM
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European journal of international management : EJIM
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European journal of marketing : EJM
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Handbook on brand and experience management
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of management practice : IJMP
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International journal of retail & distribution management
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International studies of management and organization
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Journal of Indian business research
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Journal of advertising : official publication of the American Academy of Advertising
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Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Though...
Swan, K. Scott
-
2012
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Persistent link: https://www.econbiz.de/10012689175
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Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh
;
Sheikhi, Sara
- In:
International journal of services and operations management
6
(
2010
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003942670
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