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~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
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Kundenbindung
20
Customer retention
8
Consumer behaviour
4
Konsumentenverhalten
4
Deutschland
3
Kundenmanagement
3
Verbraucherverhalten
3
Beziehungsmarketing
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1
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Knappe, Maren E.
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Koller, Monika
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Zubcevic-Basic, Nives
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
Journal of consumer behaviour : an international research review
Schriftenreihe Studien zum Konsumentenverhalten
SpringerLink / Bücher
92
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Research
16
Springer eBook Collection
14
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Schriftenreihe Schwerpunkt Marketing
10
Munich Business School Working Paper
9
Psychology & marketing
9
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
8
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Schriften zum innovativen Marketing
7
The service industries journal
7
Wirtschaftswissenschaft
7
Harvard-Business-Manager : das Wissen der Besten
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
Cogent business & management
5
Die Bank
5
Diskussionspapier
5
Exploring the rise of fandom in contemporary consumer culture
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
Reihe: Marketing : MAR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
7
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1
Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh
;
Koller, Monika
;
Zauner, Alexander
;
Teller, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
Saved in:
2
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti
;
Zhang, Lei
;
Yu, Annie Pei-I
;
Wu, Pei-Hsun
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
Saved in:
3
Kundenloyalität im internationalen Vergleich : empirische Analyse in deutschen und chinesischen Automobilmärkten
Knappen, Maren
;
Knappe, Maren E.
-
2017
Persistent link: https://www.econbiz.de/10011632929
Saved in:
4
Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
Saved in:
5
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011534260
Saved in:
6
Subverting the market to help other consumers : the "la repasse" phenomenon
Fuschillo, Gregorio
;
Cova, Bernard
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 261-269
Persistent link: https://www.econbiz.de/10011477057
Saved in:
7
Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Stocchi, Lara
;
Driesener, Carl
;
Nenycz-Thiel, Magda
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011477095
Saved in:
8
How do consumers inter corporate social responsibility? : the role of organisation size
Green, Todd
;
Peloza, John
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10010391684
Saved in:
9
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
Saved in:
10
Lebenslange Markenbindung - Bedingungen der Entstehung von Brand Attachment durch Konsumentensozialisation : eine empirische Untersuchung der Wirkung von Kommunikationsstilen, Prod...
Gawlowski, Dominika
-
2013
Persistent link: https://www.econbiz.de/10009690006
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