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~isPartOf:"Asia Pacific business review"
~person:"Chae, Myung-Su"
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Brand
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Brand globalness
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Brand image
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Brand management
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Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Korean wave
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Markenartikel
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Markenimage
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Perception
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Rules of origin
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South Korea
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Südkorea
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Ursprungsregeln
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Viet Nam
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Vietnam
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Wahrnehmung
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brand localness
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categorization theory
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country-of-origin image
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stereotype content theory
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Chae, Myung-Su
Lee, Hyeri
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Lew, Yong Kyu
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Nguyen Dinh Tho
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Nguyen Thi Mai Trang
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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
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