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~isPartOf:"Asia Pacific business review"
~person:"Olsen, Svein O."
~subject:"Konsumentenverhalten"
~type:"article"
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Brand personality appael, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Olsen, Svein O.
- In:
Asia Pacific business review
22
(
2016
)
2
,
pp. 307-324
Persistent link: https://www.econbiz.de/10011538198
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