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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
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Brand attitude
Brand management
157
Markenführung
157
Consumer behaviour
128
Konsumentenverhalten
128
Brand image
113
Markenimage
113
Brand
72
Markenartikel
72
Beziehungsmarketing
39
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39
Advertising effects
17
Werbewirkung
17
Brand loyalty
14
Markentreue
14
Social Web
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Designation of origin
11
Herkunftsbezeichnung
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Internet marketing
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10
Customer satisfaction
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Kundenzufriedenheit
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Confidence
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Luxury goods
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Brand equity
8
Brand trust
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Abdolvand, Mohammad Ali
1
Abrar, Muhammad
1
Chen, Yun
1
Cheng, Julian Ming Sung
1
Cui, Geng
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Esmaeilpour, Fariba
1
Ge, Jiaoju
1
Jiang, Huanshu
1
Kumar, Nilesh
1
Kuntjara, Hadi
1
Lai, Lei
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Le, Angelina Nhat Hanh
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1
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Linh Giang Truong
1
Liu, Xiaobing
1
Munnukka, Juha
1
Ngan Giang Truong
1
Peng, Luluo
1
Razzaq, Amar
1
Safeer, Asif Ali
1
Sierra, Jeremy J.
1
Tangsupwattana, Wanrudee
1
Taute, Harry A.
1
Toivonen, Hanna
1
Uusitalo, Outi
1
Viet Vinh Vu
1
Wang, Danping
1
Wei, Yuting
1
Yao, Jie
1
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1
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Asia Pacific journal of marketing and logistics
The journal of consumer marketing
Journal of business research : JBR
19
The journal of product & brand management
12
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of air transport management
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Management research review
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Arts marketing : an international journal ; AM
1
Asia marketing journal
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Ethics, social responsibility and sustainability in marketing
1
European research on management and business economics
1
International journal of public sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
Journal of communication management
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic interaction and coordination
1
Journal of fashion marketing and management
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
5
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
6
Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
7
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
8
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
9
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
10
Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
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