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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Country image"
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Search: subject:"Brand image"
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Country image
Brand image
107
Markenimage
107
Consumer behaviour
89
Konsumentenverhalten
89
Brand management
71
Markenführung
71
Brand
41
Markenartikel
41
Beziehungsmarketing
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Relationship marketing
29
Designation of origin
21
Herkunftsbezeichnung
21
China
12
Rules of origin
11
Ursprungsregeln
11
Advertising effects
10
Brand loyalty
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Markentreue
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Werbewirkung
10
Social Web
9
Social web
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Brand attitude
8
Customer satisfaction
8
Kundenzufriedenheit
8
Brand equity
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Brand trust
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Confidence
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Holiday behaviour
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Internet marketing
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Online-Marketing
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Urlaubsverhalten
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Viral marketing
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Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Chan, Nga Cheng
1
Jallouli, Rim Chaabouni
1
Jin, Byoungho
1
Katsumata, Sotaro
1
Koubaa, Yamen
1
Lin, Chieh-Yu
1
Liu, Matthew Tingchi
1
Ramkumar, Bharath
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Song, Junyi
1
Tabbane, Rym Srarfi
1
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Asia Pacific journal of marketing and logistics
International marketing review
4
Journal of business research : JBR
4
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The journal of product & brand management
3
Global review of business and economic research
2
Academia : revista Latinoamericana de administración
1
Asia marketing journal
1
Cogent business & management
1
Corporate reputation review
1
Country of origin effect : looking back and moving forward
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of economics
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Regional and sectoral economic studies : RSES
1
Review of international business and strategy
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism planning & development
1
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1
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
3
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
4
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
5
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro
;
Song, Junyi
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Saved in:
6
On the use of structural equation modelling in marketing image research
Koubaa, Yamen
;
Tabbane, Rym Srarfi
;
Jallouli, Rim Chaabouni
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 315-338
Persistent link: https://www.econbiz.de/10010349401
Saved in:
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