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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
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Markenführung
Brand image
107
Markenimage
107
Consumer behaviour
89
Konsumentenverhalten
89
Brand management
71
Brand
41
Markenartikel
41
Beziehungsmarketing
29
Relationship marketing
29
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21
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21
China
12
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10
Brand loyalty
10
Markentreue
10
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Social Web
9
Social web
9
Brand attitude
8
Customer satisfaction
8
Kundenzufriedenheit
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Brand equity
7
Brand trust
7
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7
Holiday behaviour
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Internet marketing
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Online-Marketing
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Urlaubsverhalten
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Vertrauen
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Viral marketing
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Virales Marketing
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Country image
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International marketing
6
Internationales Marketing
6
Product quality
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Chen, Jiawen
3
Liao, Junyun
3
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2
Dong, Xuebing
2
Hu, Clark
2
Hu, Yanghong
2
Huang, Yung-Chuan
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Le, Angelina Nhat Hanh
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Liu, Kuo-Ning
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Safeer, Asif Ali
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Sarkar, Abhigyan
2
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1
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1
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1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
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1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
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Cham Tat Huei
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1
Cheung, Man Lai
1
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1
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1
Chow, Clement S. F.
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
337
The journal of product & brand management
280
The journal of brand management : an international journal
269
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
SpringerLink / Bücher
51
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
International journal of sports marketing & sponsorship
26
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ECONIS (ZBW)
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of
brand
image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
9
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
10
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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