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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effectiveness
7
Advertising
6
Advertising effects
6
Konsumentenverhalten
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Werbewirkung
6
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6
Internet marketing
4
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Australia
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Australien
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Carlson, Jamie
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Australasian marketing journal
Journal of business research : JBR
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European journal of marketing : EJM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of global marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of travel and tourism marketing
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Psychology & marketing
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Scientific Annals of Economics and Business
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Simon Business School working paper
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The journal of consumer marketing
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Asia Pacific business
1
Journal of Islamic marketing : JIMA
1
Journal of business economics and management
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of marketing management : MM
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Journal of philanthropy and marketing
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1
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
4
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
5
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
6
Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10011383299
Saved in:
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