//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing"
~isPartOf:"The SAGE handbook of marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
57
Marketingtheorie
57
Marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Marketing management
8
Marketingmanagement
8
Bibliometrics
7
Bibliometrie
7
Geschichte
7
History
7
Beziehungsmarketing
6
Market research
6
Marktforschung
6
Relationship marketing
6
USA
6
United States
6
Fachzeitschrift
4
Journal
4
Service-Dominant Logic
4
Service-dominant logic
4
marketing theory
4
Customer value
3
History of economic thought
3
Kundenwert
3
Ökonomische Ideengeschichte
3
Betriebswirtschaftsstudium
2
Brand management
2
Business and economics education
2
Curriculum
2
Customer satisfaction
2
Dienstleistungsqualität
2
E-Learning
2
E-learning
2
Economics department
2
Empirical method
2
Empirische Methode
2
Graduate business education
2
Graduate economics education
2
Institutional economics
2
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
56
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
18
Book section
18
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
57
Author
All
Layton, Roger A.
5
Jones, D. G. Brian
3
Lehmann, Donald R.
2
Maclaran, Pauline
2
McLean, Paula A.
2
Shaw, Eric H.
2
Vargo, Stephen L.
2
Alba, Joseph W.
1
An, Jake T.
1
Araujo, Luis
1
Bagozzi, Richard P.
1
Bakker, Arnold B.
1
Belk, Russell W.
1
Belschak, Frank
1
Ben Sliman, Malek
1
Biehal, Gabriel
1
Bradshaw, Alan
1
Brown, Stephen
1
Bruce, Kyle
1
Chylinski, Mathew
1
Cova, Bernard
1
Dalli, Daniele
1
De Villiers, Rouxelle
1
Dekimpe, Marnik G.
1
Denegri-Knott, Janice
1
Dholakia, Nikhilesh
1
Dietz, Bart
1
Doorn, Jenny van
1
Duffy, Sarah
1
Fang, Eric
1
Firat, A. Fuat
1
Foxall, Gordon R.
1
Gassenheimer, Jule B.
1
Golder, Peter N.
1
Goodstein, Ronald Charles
1
Griffith, David A.
1
Groeger, Lars
1
Hackley, Christopher E.
1
Hartmann, Nathaniel N.
1
Heerde, Harald J. van
1
more ...
less ...
Published in...
All
Australasian marketing journal
Journal of marketing
The SAGE handbook of marketing theory
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
5
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
6
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
7
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
8
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
9
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
10
There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->