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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing"
~subject:"Retail trade"
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Search: subject_exact:"Consumer Behaviour"
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Retail trade
Consumer behaviour
438
Konsumentenverhalten
438
Beziehungsmarketing
75
Relationship marketing
75
Brand management
67
Markenführung
67
Brand image
64
Markenimage
64
Internet marketing
38
Online-Marketing
38
Social Web
38
Social web
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Brand
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Markenartikel
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Viral marketing
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Virales Marketing
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Advertising effects
32
Einzelhandel
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Werbewirkung
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Marketing management
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Marketingmanagement
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
28
Online-Handel
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Advertising
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Dienstleistungsqualität
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Service quality
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Werbung
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USA
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United States
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Emotion
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Verkaufsförderung
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Geyskens, Inge
2
Gielens, Katrijn
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Han, Jie Hui
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Pornpitakpan, Chanthika
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Abdullahi Auwal Gindi
1
Ahlbom, Carl-Philip
1
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Amin Mahir Abdullah
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III, James G. Maxham
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Australasian marketing journal
Journal of marketing
Journal of retailing and consumer services
466
Journal of retailing
128
International journal of retail & distribution management
117
Journal of business research : JBR
115
The international review of retail, distribution and consumer research
99
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
17
European retail research
16
International journal of Indian culture and business management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of strategic marketing
14
Cogent business & management
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Manufacturing & service operations management : M & SOM
12
The journal of product & brand management
12
Journal of international consumer marketing
11
Journal of internet commerce
11
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ECONIS (ZBW)
32
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
3
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
4
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
8
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
9
The effect of salespersons' retail service quality and consumers' mood on impulse buying
Pornpitakpan, Chanthika
;
Yuan, Yizhou
;
Han, Jie Hui
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10011782224
Saved in:
10
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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