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~isPartOf:"Australasian marketing journal"
~isPartOf:"The SAGE handbook of marketing theory"
~person:"Maclaran, Pauline"
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Maclaran, Pauline
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Australasian marketing journal
The SAGE handbook of marketing theory
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Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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2
Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
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