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~isPartOf:"Australasian marketing journal"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Australasian marketing journal
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Influential factors of player's loyalty toward online games for achieving commercial success
Lee, Cheng-wen
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10003975208
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