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~isPartOf:"Australasian marketing journal"
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Herkunftsbezeichnung
Consumer behaviour
34
Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
28
Markenimage
28
Brand
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Markenartikel
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Brand extension
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Dienstleistungsqualität
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Atwal, Glyn
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Buchanan-Oliver, Margo
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Checchinato, Francesca
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He, Jiaxun
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Heine, Klaus
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Hu, Lala
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Josiassen, Alexander
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Australasian marketing journal
International marketing review
35
Journal of business research : JBR
33
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of international consumer marketing
27
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
17
The journal of product & brand management
16
Journal of international marketing
15
Journal of retailing and consumer services
15
The journal of consumer marketing
14
Marketing intelligence & planning
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The journal of brand management : an international journal
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International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
Journal of vacation marketing : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Corporate reputation review : an international journal
6
European journal of marketing : EJM
6
International journal of wine business research : IJWBR
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
Journal for global business advancement : JGBA
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Business history
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Country of origin effect : looking back and moving forward
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Essays on the effects of brand names and prices on consumer behavior
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ECONIS (ZBW)
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1
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew
;
Palakshappa, Nitha
;
Woodside, Arch G.
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
Saved in:
3
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
4
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
5
Halo effects of tourists’ destination image on domestic product perceptions
Lee, Richard
;
Lockshin, Larry
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10008909010
Saved in:
6
Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
Saved in:
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