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~isPartOf:"Australasian marketing journal"
~subject:"Retail trade"
~subject:"Werbung"
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Search: subject_exact:"Consumer Behaviour"
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Retail trade
Werbung
Consumer behaviour
159
Konsumentenverhalten
159
Brand management
25
Markenführung
25
Beziehungsmarketing
24
Relationship marketing
24
Brand image
21
Markenimage
21
Customer satisfaction
16
Kundenzufriedenheit
16
Australia
14
Australien
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Brand
14
Dienstleistungsqualität
14
Service quality
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Emotion
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Markenartikel
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Viral marketing
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Virales Marketing
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Advertising effects
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Einzelhandel
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11
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10
Internet marketing
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6
Lebensmitteleinzelhandel
6
Personality psychology
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Brennan, Linda
2
Han, Jie Hui
2
Lee, Richard
2
Pornpitakpan, Chanthika
2
Abdullahi Auwal Gindi
1
Amin Mahir Abdullah
1
Andrews, Kelly L.
1
Bilby, Julie
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Hsiao, Chieh-ru
1
Hsu, Liwei
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1
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Australasian marketing journal
Journal of retailing and consumer services
498
Journal of business research : JBR
206
Journal of retailing
132
International journal of retail & distribution management
118
International journal of advertising : the review of marketing communications
109
The international review of retail, distribution and consumer research
101
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Psychology & marketing
68
International journal of retail and distribution management
67
Journal of advertising research
62
Journal of promotion management : innovations in planning and applied research
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
European journal of marketing : EJM
49
Journal of promotion management : JPM
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of electronic marketing and retailing : IJEMR
41
International journal of internet marketing and advertising : IJIMA
41
International journal of consumer studies
38
European journal of operational research : EJOR
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Asia Pacific journal of marketing and logistics
34
The journal of consumer marketing
34
Marketing : ZFP ; journal of research and management
33
Marketing intelligence & planning
32
Journal of international consumer marketing
30
SpringerLink / Bücher
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Marketing letters : a journal of research in marketing
28
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
26
Journal of current issues and research in advertising : JCIRA
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Health marketing quarterly
23
Journal of business ethics : JOBE
23
The journal of services marketing
23
Cogent business & management
22
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ECONIS (ZBW)
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1
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
2
Neuromarketing, subliminal advertising, and hotel selection : an EEG study
Hsu, Liwei
;
Chen, Yen-Jung
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 200-208
Persistent link: https://www.econbiz.de/10012429456
Saved in:
3
Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
;
Chen, Jiemiao
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
Saved in:
4
Advertising effects? : an elemental experiment
Pochun, Tej
;
Brennan, Linda
;
Parker, Lukas
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
Saved in:
5
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
6
The effect of salespersons' retail service quality and consumers' mood on impulse buying
Pornpitakpan, Chanthika
;
Yuan, Yizhou
;
Han, Jie Hui
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10011782224
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
9
Socio-demographic differences in supermarket shopper efficiency
Bogomolova, Svetlana
;
Vorobyev, Konstantin
;
Page, Bill
; …
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011527530
Saved in:
10
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi
;
Minami, Chieko
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
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