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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
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Brand attitude
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
The journal of consumer marketing
Journal of business research : JBR
19
The journal of product & brand management
12
Asia Pacific journal of marketing and logistics
8
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International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of air transport management
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Young consumers : insight and ideas for responsible marketers
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Arts marketing : an international journal ; AM
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Australasian marketing journal
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Ethics, social responsibility and sustainability in marketing
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European research on management and business economics
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International journal of public sector management
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of consumer marketing
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
2
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
3
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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