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~isPartOf:"Berichte aus der Betriebswirtschaft"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
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2012
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1. Aufl.
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